Across the United States and around the world, kids – and their parents, too! – are counting down the days until Disney releases The Last Jedi. But savvy executives are counting down the days to something else entirely – that critical time before the end of the calendar year when you to assess marketing plans and get geared up for a fabulous 2018.
The final months of the year are time to get in touch with your marketing force and assess what’s working well, evaluate where you need to improve, and to discover where new opportunities may lie. It’s critical that you do so in the final quarter of the year because it takes time to complete an assessment and to develop a comprehensive plan - and it takes even more time to put effective implementation plans in place so you are ready to hit the ground running in 2018.
But just how do you take the time – and tap the expertise of your already strapped staff – to analyze your marketing when you are most likely pushed to your limits just dealing with daily operations? And how do you take the necessary step back to weigh your goals, execution methods and results objectively?
Many savvy executives solve this dilemma by commissioning a marketing audit. A marketing audit brings in an experienced team of professionals to ask the questions your organization needs to answer. Questions like:
- Are you generating enough leads from your marketing?
- Do you have an accurate way to measure marketing ROI?
- Are your sales and marketing teams working in concert?
Oftentimes, you and your staff are too close to objectively ask – and answer – these questions. An external expert who is attuned to current industry best practices also can introduce new ideas and strategies that your team has yet to discover. They also can save you the agony and expense of pursuing costly and outdated strategies that have been proven not to work for organizations just like yours.
But how do you find the right professionals to conduct your marketing audit? There are lots of consultants out there who deliver cookie cutter reports. What you want to look for is an experienced professional who understands that no matter how similar they may look on paper, no two organizations have the same marketing requirements or the identical resources to effectively execute a plan.
That’s where our team can come in make a difference. At Brand Inspiration, a marketing agency of TripleOne Consulting, we take the time to get to know each of our clients and then to assess their unique needs. Plus, our diverse firm has the expertise to handle everything from leadership consulting and branding to the nuts and bolts of marketing execution. That means we can leave you with a comprehensive marketing audit for your team to act on, or we can holistically execute it in conjunction with you, meeting your staff where they are to maximize your chances of success in 2018.
So what are you waiting for? 2018 will be here before you know it!