Marketing a family of brands.
Health Core Group
Though Health Core Group has an established track record of providing substance abuse recovery services, treatment, and housing solutions in the Westport, Connecticut, area, the group needed a clear strategy for its family of brands. Over the years, we created a brand and marketing architecture, collateral, and design assets that differentiated these brands from one another, while ensuring they were built to last in line with Founder Albert Samaras’ vision for their future.
What We Did & How We Did It
Michael Desroches, our agency Principal, worked closely with Albert Samaras to help create a brand structure for the Health Core brand family. “Mike understands what my needs are, “ Albert shared. “He always comes back with something right on the mark.”
From their conversations, we focused on establishing relevant brand voices and design systems for two key Health Core organizations: Clearpoint Recovery Center and Westport House.
We continue to produce brand, collateral and design assets for Health Core Group and helped to direct the agencies that worked on additional assets—bringing each organization its own distinct presence in the eyes of audiences, and, as as a result, brand recognition. “I use Brand Inspiration because of the quality of the marketing materials they consistently produce.”