Wake Up Your Brand: 7 Surefire Ways to Develop A Brand That Gets Noticed

Not so very long ago, advertising was a fairly simple process. A brand could capture an audience with a creative TV commercial and entice new devotees with a clever advertising pitch placed in a local newspaper ad. 

Today, our media choices have evolved and diverged in ways marketers could never have imagined just a few short years ago. Those old ways of marketing are rapidly becoming not just outdated, but obsolete. Download our whitepaper as our team leads you through some simple but effective steps to developing a brand that gets noticed – and engages the audience you most want to reach. 

Need some help implementing these steps or taking your brand to the next level? 

Let’s talk about it! Call us directly at 203.824.4282 – we’ll have a cup of coffee and discuss how we can be #BetterTogether!


2018 has ramped up -- is your marketing where you want it to be? Or is your organization struggling to achieve the results you need?

If you marketing isn't where you know it needs to be, NOW is the time to schedule a marketing audit!

Indeed, the idea of a marketing audit that builds on your organization’s strengths, exposes its weaknesses, and achieves real tangible results is something that should have savvy leaders jumping for joy.

Yet sadly, many leaders don’t realize why and when they need to bring in assistance. That’s why TripleOne #BrandInspiration created this whitepaper: Bank on Change: 7 Signs that you Need a Marketing Audit NOW!

When you’re ready, the team at TripleOne #BrandInspiration offers completely individualized marketing audits that address your organization’s unique needs and leave you with concrete, actionable items for your team (or ours if you prefer) to execute.

If you’re ready NOW, call us directly at 203.824.4282 – we’ll have a cup of coffee and talk about how a TripleOne #BrandInspiration marketing audit can help Wake Up your marketing for 2018!


Hamden Chamber Article on John and Michael


TripleOne Consulting Business Profile

Non-profits and businesses must grow. They both must generate and increase revenue, build a brand, tell their story, communicate, innovate and ultimately deliver the services their audience demands.

TripleOne Consulting helps non-profits and small to mid-sized businesses grow by providing a full suite of integrated services: non-profit fundraising and business and sales development. Now, TripleOne's integrated services address even more of your organization's needs as we welcome Brand Inspiration -- a marketing agency of TripleOne.

TripleOne helps you grow by working with your organization to tell your story – something we learned to excel at by working with non-profits. We then communicate it effectively to the people you need to reach – which we perfected through our marketing and branding agency. Finally, we dive into the data and get into the workings of your business to develop business growth and sales strategies that are executable and effective – what we learned from our corporate clients. This unprecedented integration of three different worlds helps your organization realize its full revenue potential.

So if your organization is:

  • Struggling to consistently attain fundraising objectives?

  • Launching a new capital initiative that requires donor buy-in?

  • Attempting to reach the next level of growth in your business?

  • Lacking an overall strategy for sales and business growth?

  • Toiling to provide marketing support that addresses organizational needs?

You need TripleOne #BrandInspiration, an organization that uniquely straddles the for-profit and non-profit sectors thanks to the expertise of our team.

Our founder, John Cunneen, spent 20 years at the helm of The Cunneen Company, one of the nation’s most successful fundraising consulting firms. While running the Cunneen Company, John launched a marketing, print and communications franchise that was to become one of the fastest growing franchisees in the country during its startup years. TripleOne synergizes John’s experience with thousands of nonprofits and his work serving executives as they built their sales and marketing campaigns.

Michael Descroches spearheaded the marketing efforts of both the Cunneen Company and John’s franchise, helping form comprehensive branding strategies that fueled growth. He built on that expertise to serve his own clients through Brand Inspiration, a dynamic agency devoted to Waking Up brands ranging from non-profits and small businesses to international consulting firms.

Together, these professionals create actionable plans based on hands-on observations.

The foundation of our consulting firm is built on our combined decades of experience in the non-profit sector. John built The Cunneen Company into one of the most successful fundraising consulting firms serving the Catholic Church in the country. We bring this experience with everything from small rural parishes to large urban dioceses, institutions of higher education, and individual agencies to bear for clients:

  • Development programs

  • Enhancing annual giving

  • Planning and feasibility studies

  • Launching and growing major gifts programs Capital campaigns

We help small and mid-sized businesses reach their next level of growth by serving as hands-on strategists to the founders and leadership team.

  • Growth consulting

  • Leadership strategists

  • Virtual sales VP's

  • Sales system building

  • CRM experts

  • Sales training

Ultimately, your strategies are only as effective as the means by which they are communicated. Our years in the business have taught us that many organizations require assistance effectively communicating their plans to internal stakeholders and intended audiences. Whether it’s developing an overarching branding strategy or implementing a social media campaign, we design and execute this critical step for you – so you can get back to running your organization.

  • Brand strategy

  • Marketing and communications alignment

  • Individual campaigns

  • Social media development and execution

Let TripleOne #BrandInspiration burst the bubbles that restrict thinking and constrain creative solutions to common challenges – and then watch your organization grow

Hamden Chamber article on John and Michael (PDF)